Author
Megan Licursi
Date
July 17, 2025
Category
Social marketing
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Earlier this week, I came across a great post from a former colleague's LinkedIn that called out a trend many of us have seen (or maybe even participated in): the obsession with spotting “AI tells” in online content.

You know the drill:

  • Too  many hashtags? Must be AI.
  • Odd  phrasing or formatting? Definitely AI.
  • Clean   structure, clever analogy, maybe even a 🤷‍♀️ emoji? Yep—AI.

But as Pattie wisely pointed out, all this nitpicking may be missing the point. AI is here. Whether it wrote the post or simply gave someone a jumpstart, the better question is: Is the content insightful, relevant, and worth our time?

That’s the real conversation.

And it got me thinking about the old story about Henry Ford. When a piece of equipment broke down, Ford called in an expert. The engineer studied it, turned one screw, and handed Ford a bill for $10,000. Ford demanded an itemized breakdown. The engineer replied:

  • Turning  the screw: $1
  • Knowing  which screw to turn: $9,999

That’s AI in a nutshell.

The tools are available to everyone. The real value is in knowing how to use them—what to ask, how to shape the output, when to rewrite, when to delete, and when to go deeper.

We don’t critique a brilliant photo because someone used Lightroom. We don’t dismiss a great speech because it was workshopped by a team. So why are we so quick to discount a good post because AI may have had a hand in it?

If the content lands, it lands. If it doesn’t, scroll on by.

But maybe let’s stop obsessing over how it was written ands tart engaging with what it’s saying.

And if you're still worried AI is ruining everything...consider this: It hasn’t figured out how to skip the ads on YouTube either. 😉