You don’t need to pick between retail and influencer.
Smart brands know it’s not either/or—it’s both. Influencer marketing isn’t just for DTC brands with flashy unboxing videos. It’s a proven driver of foot traffic, retail discovery, and sales velocity across hardware, home improvement, and even industrial categories.

We’ve seen it firsthand: A well-timed influencer campaign can turn a quiet product launch into a retail success story. When the right creator shows how they use a product—and more importantly, where to buy it—it cuts through the noise of shelf clutter and search ads.

🔦 Case in Point: Firm Grip Tool Belts at The Home Depot
Ahead of a major reset, we worked with over 100 influencers to create product tutorials, shelf-spotting content, and unboxing videos featuring Firm Grip’s new tool belts. The result?
✔️ 142M+ impressions
✔️ 40% lift in in-store velocity
✔️ Retail buyer reorders within 30 days

Here’s how influencers move the needle at retail:

• They show, not tell. Influencers create real-life context. A product doesn’t just “exist”—it’s used, reviewed, and trusted.
• They bridge awareness to action. A swipe-able demo or tutorial often ends with, “I grabbed mine at [Retailer]”—turning followers into buyers.
• They fuel retail search trends. Influencer content often spikes branded and non-branded search traffic, making your product easier to find online and in-store.
• They support your merchants. Retailers love content they didn’t have to create—especially if it’s driving results.

Need proof? One of our recent programs tripled sales in a two-week period—and it wasn’t a DTC push. It was retail-first, and influencers made it happen.

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