The holiday season sneaks up on brands every year. Maybe budgets weren’t finalized in time. Maybe production delays shifted timelines. Or maybe tariffs forced you to pause and rethink your spend.
The good news? You still have time.
Even in November, brands can launch smart, scrappy holiday content that drives real results without the long lead times traditional campaigns require.
At The Licursi Group, we’ve seen hardware and home improvement brands pivot quickly and win big with creative campaigns that don’t require months of planning. Here are five content shortcuts you can launch in days — not weeks — to capture attention, drive sales, and finish the year strong.
Influencers don’t need a three-month runway. With product in-hand, they can shoot, edit, and post within days — and during the holiday crunch, that speed is everything.
Seasonal content formats that perform especially well include:
We’ve seen influencers turn around seasonal installs in under two weeks — and still generate millions of impressions. If you have inventory and a clear story, influencers can make the holidays happen for you right now.
Not every brand has budget left for paid influencer fees in Q4. That doesn’t mean you’re out of the game.
A product-only campaign can still deliver high-impact content — if you select the right creators.
Look for influencers who already make:
When a creator’s content naturally aligns with your product, they don’t need a fee to make it fit — the authenticity does the work.
We’ve run product-only holiday pushes that generated UGC, reviews, and retail-ready assets without tapping year-end budgets.
Holiday shoppers are driven by social proof. In our recent survey, nearly 70% of shoppers said they would choose a product with 15,000 reviews at 3.75 stars over one with 100 reviews at 4 stars.
Translation: review volume matters — a lot.
If you can’t launch a full-scale campaign, invest in review seeding. Even a few dozen new reviews can dramatically improve your conversion rate on Amazon, Home Depot, and Lowe’s.
And unlike seasonal social posts, reviews don’t disappear. They continue driving value long after Q4 is over.
UGC is one of the fastest, most cost-effective content types you can deploy in Q4. Encourage your community to share how they’re using your product during the holidays:
Influencers can kickstart the trend, but once customers join in, you’ll have a steady stream of authentic content you can reshare, embed on retailer pages, or boost as ads.
UGC is quick, authentic, and flexible — everything holiday marketing should be.
Holiday campaigns don’t have to be cinematic. Reels, TikToks, and YouTube Shorts are built for fast-turn storytelling.
High-performing formats include:
Short-form video requires minimal lift and delivers outsized visibility — especially in Q4, when platforms prioritize seasonal engagement.
The calendar may say November, but it’s not too late for holiday marketing. With the right strategy — fast, flexible, and influencer-driven — you can still capture attention, build retail momentum, and drive meaningful end-of-year sales.
Holiday magic doesn’t require a massive budget or months-long production plan.
Sometimes, you just need a few shortcuts.
