AI isn’t a trend inside The Licursi Group — it’s infrastructure.

As consumer behavior shifts from keyword search to question-based discovery, and retailers expect faster output with deeper data backing it, agencies have a choice: adapt or get left behind.

We chose to build AI into the center of how we work.

Here’s how AI powers our strategy, our content, our creator programs, and the results we deliver for hardware and home improvement brands.

1. AI Helps Us Work Smarter, Faster, and More Precisely

Before AI, strategy development meant time-consuming analysis—category audits, competitor tracking, creator evaluations, review patterns, retailer behaviors.

Now we can:

• Scan competitors in minutes
• Analyze creators across hundreds of data points
• Surface trends and content gaps instantly
• Model retail search patterns
• Identify category whitespace
• Build tightly structured frameworks in hours, not weeks

This isn’t about shortcuts.
It’s about speed and accuracy.

Our team spends less time gathering data and more time interpreting what matters.

2. AI Supercharges Our Content Creation Process

Hardware and home improvement brands need a constant flow of content: tutorials, demos, before-and-afters, hooks for paid media, retailer-specific assets, seasonal angles, and more.

We use AI to:

• Recut influencer videos into ads
• Generate alternate hooks and angles
• Reformat long-form content into short-form scripts
• Produce concept boards and creative direction
• Turn performance insights into next-step content instantly
• Build cross-channel content calendars that ladder up to strategy

AI makes creativity faster — not flatter.
It gives our team more room to test, refine, and personalize content for each channel.

3. AI Elevates Every Influencer & UGC Program

Creators are now the new sales team at the point of purchase, and AI helps us pick the right ones.

We use AI to:

• Evaluate creators beyond vanity metrics
• Map content style to category (DIY vs. construction vs. décor)
• Predict performance patterns
• Identify audience overlaps with retail store clusters
• Match creators to specific retailer initiatives
• Surface creators who produce AIO-friendly videos (tutorials, comparisons, demos)

Our influencer programs aren’t “post and pray.”
They’re engineered.

AI keeps us honest — and removes guesswork.

4. AI Strengthens Retail Results

Retailers expect more content, more reviews, more education, and more support than ever before. AI helps us deliver.

We use it to:

• Structure product FAQs for PDPs and retailer syndication
• Identify review gaps and velocity needs
• Translate creator content into retailer-ready assets
• Spot which SKUs need content vs. ads vs. UGC vs. reviews
• Build “content maps” that support in-aisle decision making
• Analyze competitive placement across retailers

TLG has always been retailer-first.
AI just lets us operate at retailer speed.

5. AI Gives Us the Ability to Pivot — Instantly

Consumer behavior changes fast.
Platforms change even faster.

When something shifts — a category trend, algorithm update, retailer priority, new search pattern — we can model and respond within hours.

That means our clients don’t just keep up.
They lead.

6. AI Makes Us a More Agile, Efficient, Scalable Partner

We deliver the output of a much larger agency without the bureaucracy.

AI improves:

• Turnaround time
• Consistency
• Ideation
• Reporting
• Workflow
• Quality control
• Creative variety

It allows our team to focus on the high-value work humans do best: judgment, insight, storytelling, creativity, and client strategy.

We don’t believe AI replaces talent.
We believe AI amplifies it.

And our results — across influencers, reviews, retail media, content, and AIO — reflect that.

Bottom Line

We talk a lot about AI because we use it a lot.

Not as a gimmick.
Not as a shortcut.
But as a strategic advantage.

AI makes us sharper, faster, more informed, and more effective — and it helps our clients outperform competitors who are still approaching marketing the old way.

We practice what we preach.
And AI has become one of the reasons TLG consistently punches above its weight.

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