The holiday season sneaks up on brands every year. Maybe budgets weren’t finalized in time. Maybe production delays shifted timelines. Or maybe tariffs forced you to pause and rethink your spend. The good news? You still have time. Even in October, brands can launch smart, scrappy holiday campaigns that move the needle before year-end.
At The Licursi Group, we’ve seen hardware and home improvement brands pivot quickly and win big with creative campaigns that don’t require months of planning. Here’s how you can still capture attention, drive sales, and end the year on a high note.
Influencers don’t need a three-month runway. With product in-hand, they can shoot, edit, and post within days. That speed is gold during the holiday crunch.
Seasonal content works especially well:
We’ve seen influencers turn around seasonal installs in under two weeks — and still generate millions of impressions. The lesson? If you’ve got inventory and a story, influencers can make the holidays happen for you right now.
Not every campaign has a budget for paid influencer fees at year-end. That doesn’t mean you’re out of the game. A product-only campaign can still deliver strong returns — if you choose wisely.
Look for influencers who already create content in your category and can naturally showcase your product. For hardware brands, that might mean DIY makers showing off holiday projects, or trade pros posting “day-in-the-life” installs. The alignment between influencer and audience does the heavy lifting when there’s no fee attached.
We’ve run holiday campaigns where product-only seeding generated a steady stream of content and retail reviews, giving brands fresh holiday assets without tapping year-end budget reserves.
Holiday shoppers are driven by social proof. In fact, our recent survey showed nearly 70% of buyers would choose a product with 15,000 reviews at 3.75 stars over one with only 100 reviews at 4 stars. Translation: review volume matters — a lot.
If you can’t stand up a full-scale campaign, focus on review seeding. Even a few dozen new reviews in October and November can dramatically improve conversion on your Amazon or Home Depot product pages. And unlike a seasonal social post, reviews stick around long after the holiday season.
Sometimes the best content comes from customers themselves. Invite your community to show how they’re using your product during the holidays — decorating their porch, organizing their spare bedroom for guests, or gifting your product to a loved one.
Influencers can kick off the trend, and then your customers follow. UGC can be reshared on your brand channels, embedded on retailer product pages, and even repurposed into paid ads. It’s authentic, fast, and cost-efficient — three things you need in Q4.
Holiday campaigns don’t have to be cinematic. Reels, TikToks, and YouTube Shorts are built for quick turnaround and snackable storytelling. Think:
Yes, the calendar says October. But the door isn’t closed on holiday marketing. With the right strategy — fast, flexible, influencer-driven — you can still capture attention, build retail momentum, and drive last-minute sales.
