There’s a phrase we used long before influencer marketing became part of every brand plan: merchandise the clip.
Back then, it meant creating glossy PDFs of earned media wins — the morning show segment, the magazine spread, the newspaper feature — and putting them in front of retail buyers to show one thing:
Consumers are talking about us.
It was simple, tangible proof of demand that strengthened sell-in conversations.
Fast forward to today, and while the tools look different, the philosophy hasn’t changed at all.
Today, merchandising the clip means giving your sales and retail teams the metrics that matter most:
Instead of PDFs, we’re talking dynamic dashboards, retailer-ready visuals, KPI snapshots, and short-form videos that make it impossible not to see the connection between your marketing efforts and their sales potential.
Retailers don’t just want content.
They want proof — and they want it in a format that’s easy to digest, easy to share internally, and easy to act on.
Take this short reel, for example — created solely to merchandise the results of a recent influencer campaign and the traffic it drove straight to The Home Depot:
🎥 Firm Grip's Build-A-Rig Influencer Campaign
It’s not the influencer content itself.
It’s the impact of the content — packaged for the exact audience who needs to understand its value: retail buyers.
This is what merchandising the clip looks like now.
Show them:
When buyers can see the full story, your campaigns become a lot more than content.
They become conversion tools, meeting openers, and deal accelerators.
Don’t just run the campaign.
Merchandise it.
The clip may look different today — no more laminated binder sheets — but it still does the same job:
➡️ Opens doors.
➡️ Builds credibility.
➡️ Drives sales.
Influencer content only becomes retail power when brands package it with purpose.
And that’s where merchandising the clip turns marketing into momentum.
